Everything a Local Leader needs, in one place.
“You are the salt of the earth.” — Matthew 5:13 (NIV)
Our mission, core guidelines, the chapter launch process, brand assets, and every form and link you’ll use to start and lead a S.A.L.T. group in your area.
Forms & links
Mission, vision & values
To build a community of faith-driven real estate professionals who honor God in our businesses, support one another, and faithfully steward our gifts for greater Kingdom impact.
To see believers in real estate grow in Christ, in leadership, and in influence — becoming “salt of the earth” agents who transform the industry through excellence, integrity, and God-centered purpose.
Our values
Faith First
We seek God’s will in our work, decisions, and relationships.
Servant Leadership
We lead by serving, modeling Christlike humility and love.
Community & Collaboration
We strengthen, empower, and uplift one another.
Excellence & Stewardship
We honor God by using our gifts well and doing our work with integrity.
Kingdom Impact
We aim to reflect God’s goodness and influence the world for Him.
Why S.A.L.T.?
- If you are looking for something more than just worldly ‘success’ and to make a bigger impact
- If you’re ready to take a step in deepening your relationship with Jesus and other believers in the industry
As we grow and evolve, we make room for all that God has planned — for our businesses, our leadership, and our impact. Everyone has a role. Everyone has a purpose. And together, we walk it out.
In the essentials of our faith, unity.
In the non-essentials, freedom.
And in all things, love.
S.A.L.T. is a broker-agnostic, industry-inclusive community welcoming real estate professionals and partners from all backgrounds who love Jesus and seek to build businesses that honor God and serve people with excellence.
We believe our differences don’t have to divide us. We can come from different backgrounds, work within different companies and corners of the industry, and hold different perspectives — while still being united by what matters most.
This is the spirit of S.A.L.T. — a community grounded in Christ, generous toward one another, and committed to helping people and businesses flourish for the glory of God.
Local Leader core guidelines
Every Local Leader signs onto these. They’re at the heart of what keeps S.A.L.T. a safe, welcoming, and sacred space.
No Recruiting, Promoting, or Selling
S.A.L.T. is a safe, sacred space for believers in the real estate industry to gather, collaborate, and grow businesses that glorify God and make Kingdom impact.
- No recruiting
- No promoting services
- No selling of any kind
Genuine relationships and referrals often develop organically, but we never solicit, pitch, or approach members for self-serving purposes. Referring business to a member is encouraged — as long as it isn’t positioned as a sales initiative.
Inclusive of All Christian Denominations
We welcome believers from all Christian traditions. We do not:
- Promote or discourage any denomination
- Engage in theological debates
- Speak disparagingly about any denomination
Our foundation is simple and unified: Love God and love people. Serve God and serve people.
A Politics-Free Space
S.A.L.T. remains open, inclusive, and centered on our shared mission of building businesses that honor God. Political discussions and opinions are intentionally kept out to maintain unity and focus.
Broker-Agnostic & Industry-Inclusive
S.A.L.T. welcomes anyone from any brokerage, as well as industry partners such as lenders, title professionals, home inspectors, and others who serve the real estate space.
From first inquiry to first meeting
A repeatable process for launching new local S.A.L.T. groups anywhere in the United States — the same one already used for chapters in Virginia, West Virginia, North Carolina, Florida, Minnesota, and beyond.
Inquiry & spark
Interest shared at a Gathering, by email, or through the website form.
Exploration call
Learn what the Local Leader role involves.
Apply & acknowledge
Application plus the signed Acknowledgement Form.
Onboarding
Website listing, Facebook groups, promo materials.
Launch
Interest meeting or kickoff / Lunch & Learn.
Ongoing cadence
Monthly meetups and connection to the national community.
What it means to be a Local Leader
Covered on your Local Leader Exploration Meeting (typically a Zoom call, sometimes grouped with other new leaders).
Only one Local Leader is designated per event/area, on a first-come, first-served basis.
| What you do | Organize, promote, and host a monthly in-person meetup and lead the discussion. |
| Time commitment | Month-to-month — one event per month, on the same schedule each month for consistency. |
| Cost to you | None. Guests pay for their own meal; an optional sponsor may cover food or provide a giveaway. |
| Monthly topic | Each location generally discusses the same monthly topic, agenda, and discussion questions provided by S.A.L.T. leadership, unless leadership approves a different topic or guest speaker. |
| Meeting location | A neutral location, like a restaurant — not a brokerage or title office. |
| What S.A.L.T. provides | Website listing, a promotional graphic template, admin support, and connection to the broader community — including the monthly national virtual Local Leader mastermind. |
Your next steps
Thank you for taking the time to pray, listen, and consider whether this is something you’re being called to step into. Here’s what getting started looks like.
Submit the Local Leader Application & Information Form
One form covers your application and your website listing. Share your name, email, phone, brokerage/company, Instagram handle, and city/county + state, along with:
- A headshot
- Your meeting cadence (e.g., “1st Thursday of each month, 10:00 AM”)
- Your meeting location (once confirmed)
- Your best contact information
Once your signed acknowledgement (step 02) is received, you’ll be added to the Local Meetups page.
Complete the Local Leader Acknowledgement Form Required
This outlines the core guidelines for S.A.L.T. — no recruiting, promoting, or selling; welcoming agents from all denominations; and keeping S.A.L.T. politics-free. Complete and sign the form and send it back whenever you’re ready.
Join the S.A.L.T. Local Leader Facebook Group
A place for local leaders to connect, share ideas, ask questions, and encourage and support one another as you build your local group. Also confirm you’ve joined the main S.A.L.T. Facebook Community — you’ll be given admin access to your city/area’s recurring Facebook Event.
Create your meetup graphic Optional
Make a copy of the Canva template and customize it with your city or market. Totally optional — if you already have a great graphic, keep using what works. Help designing one is available if that’s easier.
Launch your first meeting
- Choose a format: a simple interest/informational meeting, or a kickoff event like a Lunch & Learn with a guest speaker — a great way to build early excitement.
- Confirm the date, time, and a neutral location.
- Promote in the national S.A.L.T. Facebook group and to your own local agent network.
- Clearly reference “S.A.L.T.” in all promotions, and mention the website for other locations.
- Take photos and share a recap with the community afterward.
Ongoing cadence & support
- Meet on the same day/time each month — consistency measurably helps attendance.
- A topic, agenda, and discussion questions are provided each month by S.A.L.T. leadership.
- You’re invited to the monthly national virtual mastermind for Local Leaders.
- Share photos and recaps in the S.A.L.T. group each month.
- Your commitment continues month-to-month unless you let S.A.L.T. leadership know otherwise.
Chapter launch checklist
Tick items off as you go. Your progress is saved in this browser.
Local Leader Acknowledgement
Before you’re officially launched, you’ll sign the Local Leader Core Requirements & Guidelines. Here’s exactly what you’re agreeing to.
Open & sign the formI acknowledge that I have received, read, and understand the S.A.L.T. Local Leader Core Requirements and Guidelines. I agree to abide by these standards and understand that non-compliance may result in removal from leadership or participation.
Logos, colors & type
Use the official logo and palette in every promotion so each chapter is recognizably S.A.L.T.
Black logo — for light backgrounds. PNG / PDF / AI / EPS
White logo — for dark backgrounds or photos. PNG / PDF / AI / EPS
Color palette — click a swatch to copy its hex
Serif · Regular & Medium · Google Fonts
Sans-serif · Light to Semibold · Google Fonts
Launch “Next Steps” email template
Send this to prospective leaders after an interest meeting. Copy it straight into your email — links come along with it.
Hi everyone,
Thank you again for joining our recent S.A.L.T. (Servant Agents Leading Together) interest meeting! It was awesome to connect with each of you and share more about the heart behind S.A.L.T. and what it could look like to bring a local group to your area.
If you’ve decided that you’d like to take the next step toward becoming a S.A.L.T. Local Leader, here’s what getting started looks like:
1. Complete the Local Leader Acknowledgement Form (if you haven’t already)
The first step is completing our Local Leader Acknowledgement Form.
This outlines the core guidelines for S.A.L.T.—including no recruiting, promoting, or selling; welcoming agents from all denominations; and keeping S.A.L.T. politics-free. These guidelines are at the heart of what helps us maintain S.A.L.T. as a safe, welcoming, and sacred space.
Please complete and sign the form and send it back whenever you’re ready.
2. Send Your Information for the S.A.L.T. Website
Once I receive your signed acknowledgement form, I’ll get you added to our Monthly Meetups page.
Please submit your information through the S.A.L.T. Local Leader Information Form, including:
- A headshot
- Your meeting cadence (day/time)
- Your meeting location (once confirmed)
- Your best contact information
3. Join the S.A.L.T. Local Leader Facebook Group
Be sure to join our S.A.L.T. Local Leader Facebook Group. This is a great place for our local leaders to connect, share ideas, ask questions, and encourage and support one another as you build your local group.
4. Create Your Meetup Graphic (Optional)
We also have a Canva Meetup Graphic template that you can customize with your city or market and use to help spread the word about your meetup.
Thank you again for taking the time to pray, listen, and consider whether this is something you’re being called to step into. I’m so excited about the possibility of seeing S.A.L.T. grow into more communities and creating spaces where Christian agents can gather, connect, and encourage one another in their faith.
Grateful for you and excited for what’s ahead!!